The founder, Austen White, spoke of growth, passion and a deep respect for nature through the entire design process. He yearned for a timeless mark, but at the same time wanted to be true to his own stylistic interests with modernity.
The sprout illustration is a direct connection to the literal representation; grounding through roots, while forever reaching upwards. Using a sans serif typeface and an equally mono-stroke illustration, we created several variations to provide Austen with a clean, modern, and versatile logo to last the ages in whatever form he needs.
