![](https://cdn.myportfolio.com/8f42b313-e195-424b-af41-03d2209a112f/2afda9b8-924f-4f7f-9851-c1d0ab62ed1d_rw_1920.png?h=c0cca6be8cd7cf795308b864db46a376)
The founder, Austen White, spoke of growth, passion and a deep respect for nature through the entire design process. He yearned for a timeless mark, but at the same time wanted to be true to his own stylistic interests with modernity.
The sprout illustration is a direct connection to the literal representation; grounding through roots, while forever reaching upwards. Using a sans serif typeface and an equally mono-stroke illustration, we created several variations to provide Austen with a clean, modern, and versatile logo to last the ages in whatever form he needs.
![](https://cdn.myportfolio.com/8f42b313-e195-424b-af41-03d2209a112f/4b0152f5-755e-4a50-b918-b38b3440acd8_rw_1920.png?h=7854c62ce34085f7ff3bfb65a45569f5)
![](https://cdn.myportfolio.com/8f42b313-e195-424b-af41-03d2209a112f/20ab55f6-f429-4a10-8974-977f434683f6_rw_1920.png?h=23c8964e1fd9584373fe6d4a750305a0)
![](https://cdn.myportfolio.com/8f42b313-e195-424b-af41-03d2209a112f/a7ec7484-50fa-4f13-9caf-ba7f7714d280_rw_3840.png?h=5eaef5d655876f809468ef5326627b74)